Research Interests
My research interests lie in the intersection of
digital technology and tourism experiences, which include a broad topic within travel and tourism,
human-computer interaction, consumer behavior, and mobility. I investigate the
roles of intelligent systems and digital media in transforming the behaviors of travelers, digging deeper into the processes of perception and
emotional responses that lead to decisions and experience.
Current Research Projects
PRIvacy-aware personal data management and Value Enhancement for Leisure Travellers (PriVELT)

The PriVELT Project (2018 - 2021) involves a group of researchers working in five academic disciplines (Computer Science, Tourism and Hospitality Management, Psychology, Business, Law) at four UK universities (University of Kent, University of Surrey, University of Warwick, Durham University). The project is led by Prof Shujun Li of Kent Interdisciplinary Research Centre in Cyber Security (KirCCS), University of Kent. It has an overall budget of £1.4m, with 80% (£1.13m) funding from Engineering and Physical Sciences Research Council (EPSRC). It is part of 11 granted projects following EPSRC's 2017 call on "Trust, Identity, Privacy and Security in the Digital Economy 2.0 (TIPS2)". PriVELT will address the two-sided challenges associated with offering a seamless and highly personalised end-to-end travel experience while balancing the privacy and security needs of leisure travellers. PriVELT aims to develop an innovative user-centric and privacy-aware digital platform that will empower leisure travellers to better manage the sharing of their personal data with travel service providers and other entities and foster new business opportunities for the travel and tourism industry through encouraging better (more transparent and effective) usage of travellers' data. Surrey's researchers (Grant: EP/R033196/1): Iis Tussyadiah (PI), Prof Graham Miller (CI), Prof Annabelle Gawer (CI), and Dr Athina Ioannou (RF).
AI and Robots in Hospitality & Travel
I investigate the applications and implications of AI and robotics in travel and hospitality management. I supervise PhD scholars, Aarni Tuomi, who conducts research on intelligent robots and automation in the restaurant industry, and Chao (Erin) Ling, who explores the implications of AI assistants in the travel industry. They are both very instrumental in starting Surrey's Hack Hospitality platform to engage the industry in our research (find white papers on Robotised Hospitality and Designing Travel Bots) and establishing Surrey Research Forum on AI (SuRF-AI), a community of PGRs and ECRs with interest in AI (find Vice Provost Research & Innovation opening speech for SuRF-AI). In collaboration with colleagues in the UK, Hong Kong, and Japan, I am conducting a series of studies on automation in tourism and hospitality settings, including how AI and robotics can be applied to nudge tourist behavior and contribute to sustainable tourism/hospitality operations. I am editing a Curated Collection on AI and robotics in tourism for Annals of Tourism Research, launched in March 2020.
Watch the recording of Hack Hospitality at Home: Hospitality, Tech, & COVID-19 below to follow the discussion industry challenges amidst the pandemic and potential technology solutions to address them (28 April 2020).
Please review my publication below, watch the explainer videos here, or find me on Google Scholar and ResearchGate.
Journal Articles
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Tuomi, A., Tussyadiah, I., Hanna, P. (Accepted, 2021). Spicing Up Hospitality Service Encounters: The Case of Pepper™Spicing Up Hospitality Service Encounters: The Case of Pepper™. International Journal of Contemporary Hospitality Management.
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Chen, Y., Tussyadiah, I. (2021). Service Failure in Peer-to-Peer Accommodation. Annals of Tourism Research. DOI: https://doi.org/10.1016/j.annals.2021.103156
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Loureiro, S., Guerreiro, J., Tussyadiah, I. (2020). Artificial Intelligence in Business: State of the Art and Future Research Agenda. Journal of Business Research. DOI: https://doi.org/10.1016/j.jbusres.2020.11.001 |
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Benítez-Aurioles, B., Tussyadiah, I. (2020). What Airbnb does to the housing market. Annals of Tourism Research. DOI: https://doi.org/10.1016/j.annals.2020.103108
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Ioannou, A., Tussyadiah, I., Miller, G. (2020). That's private! Understanding travelers' privacy concerns and online data disclosure. Journal of Travel Research. DOI: 10.1177/0047287520951642
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Stienmetz, J., Liu, A., Tussyadiah, I. (2020). Impact of perceived peer-to-peer accommodation development on community residents’ well-being. Current Issues in Tourism. DOI: 10.1080/13683500.2020.1797644
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Tuomi, A., Tussyadiah, I., Ling, E.C., Miller, G., Lee, G. (2020). x=(tourism_work) y=(sdg8) while y=true: automate(x). Annals of Tourism Research, 84, 102978. DOI: 10.1016/j.annals.2020.102978
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Tuomi, A., Tussyadiah, I.P., Stienmetz, J. (2020). Applications and implications of service robots in hospitality. Cornell Hospitality Quarterly. DOI: 10.1177/1938965520923961
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Tuomi, A., Tussyadiah, I.P. (2020). Building the sociomateriality of food service. International Journal of Hospitality Management, 89, 102553. DOI: 10.1016/j.ijhm.2020.102553
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Ioannou, A., Tussyadiah, I., Lu, Y. (2020). Privacy concerns and disclosure of biometric and behavioral data for travel. International Journal of Information Management, 54, 102122. DOI: 10.1016/j.ijinfomgt.2020.102122
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Tussyadiah, I.P., Zach, F.J., Wang, J. (2020). Do travelers trust intelligent service robots? Annals of Tourism Research, 81, 102886. DOI: 10.1016/j.annals.2020.102886
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Tussyadiah, I. (2020). A review of research into automation in tourism: Launching the Annals of Tourism Research Curated Collection on Artificial Intelligence and Robotics in Tourism. Annals of Tourism Research, 81, 102883. DOI: 10.1016/j.annals.2020.102883
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Park, S., Tussyadiah, I. (2019). How guests develop trust in hosts: An investigation of trust formation in P2P accommodation. Journal of Travel Research. DOI: 10.1177/0047287519884654
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Tussyadiah, I., Miller, G. (2019). Nudged by a robot: Responses to agency and feedback, Annals of Tourism Research. DOI: 10.1016/j.annals.2019.102752
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Tuomi, A., Tussyadiah, I.P., Stienmetz, J. (2019). Leveraging LEGO® Serious Play® to embrace AI and robots in tourism, Annals of Tourism Research, DOI: 10.1016/j.annals.2019.06.003
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Tussyadiah, I.P., Park, S. (2018). When Guests Trust Hosts for Their Words: Host Description and Trust in Sharing Economy. Tourism Management, 67, 261-272. DOI: 10.1016/j.tourman.2018.02.002
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Tussyadiah, I.P., Wang, D., Jung, T., tom Dieck, M.C. (2018). Virtual Reality, Presence and Attitude Change: Empirical Evidence from Tourism. Tourism Management, 66, 140-154. DOI: 10.1016/j.tourman.2017.12.003
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Tussyadiah, I.P., Sigala, M. (2018). Shareable Tourism: Tourism Marketing in the Sharing Economy. Journal of Travel & Tourism Marketing, 35(1), 1-4. DOI: 10.1080/10548408.2018.1410938
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Tussyadiah, I.P., Jung, T., tom Dieck, M.C. (2018). Embodiment of Wearable Augmented Reality Technology in Tourism Experiences. Journal of Travel Research, 57(5), 597–611. DOI: 10.1177/0047287517709090
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Tussyadiah, I.P., Pesonen, J. (2018). Drivers and Barriers of Peer-to-Peer Accommodation Stay: An Exploratory Study with American and Finnish Travellers. Current Issues in Tourism, 21(6), 703-720. DOI: 10.1080/13683500.2016.1141180
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Tussyadiah, I.P., Kausar, D., Soesilo, P.K.M. (2018). The Effect of Engagement in Online Social Network on Susceptibility to Influence. Journal of Hospitality & Tourism Research, 42(2), 201-223. |